In creating the Porsche Pod interiors, we considered ways to recreate Porsche’s heritage, Intelligent Performance philosophy and the future of the sports car to create an immersive brand experience.

The challenge was to create custom crafted pods to reflect the engineering know-how synonymous with Porsche and provide prospective Porsche customers and fans with a similar premium experience found in a Porsche Centre.

This required the use of highly innovative lightweight materials and bespoke manufacturing processes combined with design detailing consistent with the Porsche brand.

LED screens, virtual reality stations, sound and vision touchscreens were seamlessly integrated into the pods providing an interactive Porsche experience.

The showroom pod interior focuses on the current Porsche range and provides an intimate setting for visitors to discover more about the latest models and configure the car of their dreams using the ‘fitting’ lounge and Porsche Car Configurator.